Private Practice Training & Consulting with Delilah

Helping You Connect with the Clients Who Need You Most

At Delilah Counseling, we specialize in therapy for women and girls—but we’re also passionate about helping other private practice clinicians grow thriving, client-centered businesses. If your practice is looking to attract and retain more young adult women, our research-backed consulting services can help you align your clinical strengths with what this generation of clients is actually looking for in a therapist.

Our consulting is built around original doctoral research from our owner and clinical director, Dr. Andrea Santa Maria, exploring how young women seek and select a mental health counselor for the first time. We translate those insights into practical, ethical, and personalized strategies that help your practice stand out and truly connect.

Two women standing together outside a building, smiling at the camera, near a sign for DELILAH counseling for women and girls, with potted plants around them.

How We Can Help

  • Improve Client Acquisition

    Delilah can help other practices understand how young women form first impressions of therapists—often before the first contact—based on websites, social media, and online profiles. Using our research, we can guide practices in optimizing these digital touchpoints, making them more likely to attract and convert first-time clients.

  • Enhance Client-Therapist Fit and Retention

    By teaching practices how young women assess therapist personality, communication style, and values before scheduling a session, Delilah can help practices tailor their bios, intake processes, and consultation calls to reflect the qualities most valued by this demographic. This alignment can lead to stronger rapport, higher satisfaction, and improved client retention.

  • Support Ethical and Effective Marketing

    Delilah can provide research-backed advice on how to ethically market to younger women without relying on generic or outdated strategies. This could include guidance on tone, imagery, platform use (especially Instagram), and how to address common barriers like stigma, cost, or overwhelm in a way that feels empowering to clients.

  • Create a Client-Centered Practice

    Using the findings on what young women seek in therapeutic relationships, Delilah can help other practices evaluate and refine their office environment, therapist-client communication practices, and service offerings. This might involve developing policies and systems that promote autonomy, emotional safety, and personalized care—key factors in how this population chooses and engages in therapy.

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Our Consultation Services

  • Brand & First Impressions Audit

    Best for: Solo or group practitioners who want to attract more young adult women but aren’t sure if their messaging or visuals are resonating.

    In this audit, we’ll review your website, Psychology Today profile, and social media presence through the lens of what young women actually look for in a therapist. You’ll receive personalized, research-informed feedback on how to:

    Improve your digital first impression

    Use language and imagery that builds trust with first-time therapy seekers

    Clearly communicate your therapeutic approach, values, and client fit

    Includes a follow-up PDF summary of key recommendations and practical next steps.

    Includes a follow-up PDF summary of key recommendations and practical next steps.

    Interest Form

  • Marketing Strategy Intensive

    Best for: Therapists or group practices ready to refine their marketing strategy and ethically grow their caseload with young adult women.

    This deep-dive 3-hour consultation is for clinicians who want a clear, aligned marketing plan rooted in research—not guesswork. Consultations can be virtual or in-person depending on practice location. We’ll help you:

    Identify and define your niche within the young adult female demographic

    Create messaging that connects to real-life stressors and decision-making points

    Develop or refine your content strategy for Instagram, blogs, or email

    Outline a roadmap for consistent, relatable, and ethical outreach

    Includes a personalized strategy, content prompts, and a clearer direction for showing up online with confidence.

    Interest Form

  • Practice Experience & Environment Review

    Best for: Practice owners or group leads who want to ensure their entire client experience—from inquiry to intake to first session—is aligned with the needs of young women.

    This consultation spans over two days and focuses on the inside of your practice: how your systems, culture, and client experience reflect the values of transparency, emotional safety, and collaboration. Together, we’ll assess:

    Your intake and onboarding process

    Physical or virtual office environment

    Client communication style and tone

    Opportunities for creating a “friendly professional” experience clients connect with

    You’ll receive suggestions for subtle but powerful shifts that make your practice feel more welcoming, responsive, and client-centered.

    Interest Form